6 Reasons Dog Owners using medication for scratching, paw licking and hot spots Are Switching To This Natural Alternative

By Dr. Walsh · Veterinary Dermatology
Published 15 September 2025 · Sydney, NSW · 4 min read
 

Their dogs still get the relief. Just without the repeat vet visits, the side effects, or the monthly prescription.

Note: This works differently to medication. It rebuilds the skin barrier rather than suppressing the immune response.

 
 

The root cause of your dog's allergies is a broken skin barrier

 

Tap each to see the science.

Collapsible content

The barrier that protects your dog's skin is built from collagen. It's the structure that seals the skin and keeps allergens out. When it's intact, your dog is comfortable. When it isn't, the trouble starts.

As collagen depletes, the barrier weakens and microscopic cracks open up.

Allergens that should stay on the surface pass straight through to the living skin underneath the moment the protection fails.

Once allergens get in, the immune system overreacts. That reaction is everything you actually see: the scratching, the chewed paws, the hot spots, the recurring ear infections. It's not the skin's fault. It's the barrier.

Apoquel and Cytopoint suppress the immune response, but the barrier stays broken, so allergens keep getting in and the itch always comes back. Furbos rebuilds the barrier with the collagen it's made from, repairing the structure itself.

Less scratching. A softer coat. Fewer hot spots. Because the fix is structural, as the barrier rebuilds, the symptoms that came from allergen penetration stop recurring.

2

Stops scratching, paw licking, and hot spots.

 

Different symptoms, same root cause. Because they all come from the same broken skin barrier, one bottle addresses all three at once.

Most owners come in for one problem and find the other two clear up too.

/pages/6-reasons | Frame_2147225427.png

★★★★★

The 3am scratching finally stopped.

Two years on Apoquel and the scratching always crept back. Tried every shampoo, every grain-free food, three vet visits. Started Furbos on a whim and within two weeks she'd stopped clawing at herself. She sleeps through the night now. So do I.

 

Sarah K. 34, Brunswick VIC
Golden Retriever

/pages/6-reasons | Frame_2147225426.png

★★★★★

The licking just stopped.

Cytopoint kept him quiet for three weeks at a time then we were back at the vet. The sound of the licking drove me mad. Tried this before the next injection. Three weeks in and the licking just stopped. Pads have actually healed. First time in two years.

 

James R. 47, Coogee NSW
Labrador

/pages/6-reasons | Frame_2147225428.png

★★★★★

Vet asked what changed.

Every summer was the same. Apoquel, antibiotics, the cone of shame on rotation. Started this in spring expecting nothing. We're now into January and his coat is clean. Vet asked what changed.

 

Linda M. 58, Hawthorn VIC
Golden Retriever

3

A fraction of the cost.

 

Apoquel runs $120 to $230 a month. Cytopoint injections $90 to $200 every 4 to 8 weeks. And you are paying that indefinitely, because they do not fix anything.

Furbos is $49.99. One bottle. $32.49 if you put it on a monthly refill. And because it is actually rebuilding the barrier, most owners do not need it forever.

furbos two bottles

Furbos Premium Liquid Collagen

$49.99

Spring Relief Sale

Shop now and get up to 70% off

4

The symptoms go away for good.

 

The most common pattern with Apoquel: it works, you stop, symptoms return, you go back.

Month after month.

Because nothing changed structurally. The barrier is still damaged.

Collagen rebuilds it, so when you stop, the improvement holds.

Limited stock. Spring Relief Sale now live.

Claim Buy 2 Get 1 Free

5

Nothing to suppress. Nothing to react to.

 

eco 100% Natural

block No Fillers

verified Non-GMO

Apoquel's known side effects include vomiting, lethargy, and increased infection risk.

Long-term immune suppression raises deeper concerns for some owners.

Liquid collagen is the raw protein your dog's skin is already made of.

There is nothing to suppress. Nothing to react to.

6

98% Absorbed. Most Supplements Aren't.

 

Chews and powders are made at high heat, destroying up to 80% of the collagen before your dog even swallows them.

This is cold-pressed liquid. Up to 98% reaches the skin barrier.

That is why owners see results in weeks, not months.

From a verified customer

"3 bottles in. He's off Apoquel completely. Vet is shocked."

7

Vet Recommended.

 

Not in the vague "vet approved" sense. Three integrative vets, including one who prescribed Apoquel for over a decade, now recommend this to their toughest allergy cases.

Because the science on barrier depletion is solid, and the results in their own patients have been visible.

/pages/6-reasons | Frame_2147225493.png

Dr. Walsh
Doctor of Veterinary Medicine

8

Trusted by 300,000+ dog parents.

 

Most supplements get a handful of reviews and fade out.

This has 50,000+ verified pet parents, hundreds of before and after photos, and vets recommending it in their own practices.

That does not happen with something that does not work.

This limited-time deal is in high demand and very likely to sell out soon

Claim Buy 2 Get 1 Free

Shop Now

Frequently Asked Questions

 

Collapsible content

Your dog's skin has a protective barrier made of collagen. This barrier keeps allergens on the surface where they belong. As dogs age, they lose 7-10% of their collagen each year. When the barrier breaks down, allergens penetrate deep and trigger the immune response. That's the scratching, hot spots, and ear infections. Our liquid collagen provides the building blocks to rebuild that barrier from within.

Apoquel and Cytopoint suppress your dog's immune response to allergens. They stop the symptoms but don't fix what's causing them. Our collagen actually rebuilds the skin barrier so allergens can't penetrate as deeply in the first place. Many customers use collagen alongside their medications initially, then reduce medication over time as the barrier strengthens.

Absorption. Chews and pills contain large collagen molecules that dogs can only absorb at 20-30%. Our liquid collagen is hydrolysed, pre-broken into tiny peptides that absorb at up to 98%. Your dog actually gets the collagen instead of passing most of it through.

Most owners notice reduced scratching within 2-3 weeks. Significant skin improvement typically happens between weeks 4-8. Full barrier rebuilding takes 8-12 weeks, which is why most customers choose multi-bottle packages.

Yes. These are natural building blocks your dog's body already uses. There's no immune suppression, no drug interactions to worry about. It's sourced from wild-caught fish, and blended and bottled in Melbourne in a HACCP certified facility. Safe for long-term daily use.

Yes. Many customers start collagen while their dog is still on Apoquel or Cytopoint. As the barrier rebuilds and symptoms improve, they work with their vet to potentially reduce medications. This doesn't interfere with other treatments.

1-3ml per day based on your dog's weight. Under 11 kg, 1 mL. 11 to 34 kg, 2 mL. Over 34 kg, 3 mL. One dropper = 1ml. Instructions are on the bottle. Easy to adjust for a Cavoodle or a Ridgeback.

We offer a 60-night money-back guarantee. If you don't see improvement, contact us for a full refund. No questions asked. This sits on top of your rights under the Australian Consumer Law, it does not replace them.

Barrier repair isn't taught in general veterinary practice. Vets are trained to prescribe medications that suppress symptoms. The research on collagen and skin barrier function exists, it's just not mainstream yet. That's changing.

Low Stock Notice

Liquid collagen can't be mass-produced like cheap pills and chews, so we sell out fast.

Every batch is blended and bottled in Melbourne in runs of 2,000, and the last three sold out before the next was ready.

PS: Only sold here, and only shipped within Australia. Not on Amazon, eBay or Catch.


Furbos is a complementary supplement for animals. It is not a registered veterinary medicine and is not intended to diagnose, treat, cure or prevent any disease.

Always consult a registered Australian veterinarian regarding your pet's health.